Calculate your Return on Advertising Spend (ROAS) based on revenue generated and ad spend.
Enter your revenue and advertising spend to calculate your ROAS
ROAS (Return on Ad Spend) is a marketing metric that measures the revenue generated for every dollar spent on advertising.
ROAS is calculated by dividing the revenue generated by the advertising spend. For example, if you spent $100 on ads and generated $500 in revenue, your ROAS would be 5:1.
A good ROAS varies by industry, but generally, a 4:1 ratio ($4 in revenue for every $1 spent) is considered good. Some businesses may aim for higher or lower ratios depending on their margins and business model.
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